Billy Claus
One Chilled Out Dude Is Bringin’ His Positivity ‘Tude
Billy Claus is Santa’s younger brother, born with a snow allergy and a lifelong love of flip-flops, saltwater, and the fine art of chillaxin’. While Santa kept the North Pole running, Billy set off to find a home where he could stay awake all winter long. With a little help from Surfer the dolphin, he found his way to us, and a tropical Christmas tradition was born.
His story comes straight from Lucy Buffett’s 2012 children’s book, Billy Claus and the Spirit of Christmas Island. He’s been a beloved part of LuLu’s holidays for years, one chilled-out dude with a whole lot of positivity ‘tude, and this summer we’re giving him the spotlight he deserves.
Somethin’ Chill Comes Every Year at LuLu’s!
Come dressed for sunshine. Bring the whole family. And save a little room in your beach bag, because you’re going to want to take some Billy home with you.
Say Hello to the Blu-Lu!
A celebration this chill needs a drink to match. Meet the Billy Claus Blu-Lu, our brand-new signature frozen drink. It’s bright blue, ridiculously refreshing, and built for sipping with your toes in the sand.
We made it for everybody, so there’s a version for the grown-ups and a non-alcoholic version for the kids and the kids at heart. Best part? It comes in a white Billy Claus keepsake cup that’s yours to take home.
Ask your bartender for a Blu-Lu your next Visit!
Take a Little Billy Claus Home
The Billy Claus collection is officially here, in-store and online. Here’s what’s waiting for you:
Trucker cap
Tote bag
Camp-style coffee mug
Keepsake cup (the very same one that holds your Blu-Lu)
Sticker
Magnet
A set of six Christmas cards featuring original artwork from the book
And this is just the beginning. We’ll keep adding to the collection as we roll into the holiday season, so check back
often.
Where Fun Runs Free, Year-Round
Join us for Billy Claus Day Saturday, November 28, at LuLu’s!

